The value of UX in enterprise software
Features can get enterprise software bought. Good UX helps users get value, adopt it, and advocate for it.
UX earns advocates ↘
Articles on engineering practice, leadership, and delivering useful software.
Start with the people using the software. Decide what is worth building, then make it worth using.
Features can get enterprise software bought. Good UX helps users get value, adopt it, and advocate for it.
UX earns advocates ↘
Help good work reach people. Review, leadership, and team habits all shape how much value makes it out the door.
Prompt, useful code reviews unblock teammates, reduce downstream rework, and make team delivery a shared priority.
Unblock your teammates ↘
Code is getting cheaper. Judgment, review, and deliberate experiments matter more when implementation speeds up.
AI makes code cheaper to write, but we still need to decide whether the work matters.
Cheap code. Costly choices.
Series
Turn AI's implementation speed into reviewable work, delegate small features, and explore larger designs with disposable prototypes.